Thankfully, you can create a free Hootsuite account to enjoy Ow.ly, and the option to upgrade to a paid Hootsuite plan is there if you want a comprehensive social media management platform. However, these days, you need a Hootsuite account to access it. If you’re a fan of Hootsuite, using Ow.ly, Hootesuite’s own URL shortener, is going to be a natural transition. Related: How to Craft Amazing Headlines (Plus 7 Free Headline Tools) 4. However, you should use free plan limits before upgrading. These plans greatly increase click limits, brandable URLs, and reporting depth. Rebrandly also has paid plans, with starter and pro plans costing $29 and $69 per month. Plus, unless you run a decently sized blog, Rebrandly’s click and brandable link limits shouldn’t be an issue. This is an impressive amount of free functionality. Create 301 redirects and edit existing links.View link metrics and historical performance.Out of all URL shorteners, Rebrandly feels similar to Bitly, although Rebrandly has a better free plan if you’re blogging on a budget. Rebrandly is another way to brand, track, and easily share short URLs to drive traffic to your blog. However, you don’t need an account, and for a free solution, TinyURL is rather solid. Unfortunately, TinyURL doesn’t have reporting functionality like Bitly. Use the TinyURL extension to create shortlinks as you browse.Redirect links to any page on your website.Create free short URLs that don’t expire.If you want a free URL shortener, it’s hard to find a more reliable option than TinyURL.ĭespite their antiquated website, TinyURL has everything you need for basic link shortening. Related: Improve Your Posts - 10 Writing Tools for Bloggers 2. Paying $29 might seem steep, but if Bitly increases your conversion rate for affiliate offers, the cost is easily worth it. You also get 2 years of link history rather than 30 days. This plan lets you create link campaigns for easy monitoring and also lets you add UTM parameters to your links. However, Bitly is only $29 per month if you pay annually. The free plan doesn’t include brandable links or in-depth analytics. 1,000 link creations per month and unlimited clicks.You can also track over 20 data points to monitor link performance, redirect shortlinks to new URLs, and deploy links for mobile, SMS, and affiliate marketing.īitly also has a robust free plan that’s perfect for beginner bloggers. On the free plan you can create 50 custom links per month. Or, you can create custom links that look like this: /hitpublish. Bitly links look something like this: /12345. However, everyday bloggers can also accomplish a lot with this URL shortener.įor starters, Bitly lets you create short bit.ly links and brandable links in seconds. With clients like Disney and Amazon, you might think that Bitly is only for e-commerce giants. Bitlyīitly is the most popular URL shortener around. However, you absolutely need one in your blogging arsenal, and these are some candidates worth considering. There isn’t an exact consensus on what the best URL shortener is. You also want a shortener that has in-depth link tracking, vanity link building, and a reasonable monthly price. Ideally, you want to find a URL shortener that has a decent free plan so you can test it out for your blog. This means you can access some features for free but have to pay if you want to unlock the complete platform. Most URL shorteners use a freemium model. Without this data, you have no idea how your links perform, making it impossible to improve! What to Look for in a URL Shortener Metrics include things like total number of clicks and even conversion rates if you’re promoting a product. Character Limits: If you’re sharing a post on social media, short URLs help you stay within your character limit.įinally, the best URL shorteners help track individual link performance.For example, I’ve changed my affiliate link in my ConvertKit review to be rather than. This is also known as creating a vanity shortlink. Brandability: The best URL shorteners let you turn generic affiliate links into brandable links instead, increasing trust.Trustworthiness: Long URLs feel spammy, especially if they contain a random string of characters.Broadly speaking, short URLs are almost always better than long ones.
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